![]() The study looked at 1,000 popular social media links to determine how persistent they were. While this content may technically be out there forever, its lifespan – and the time it is useful for you- is much, much shorter.Ī study on link clicks provides a very interesting view of the lifespan of your social media posts. Most companies realize this, as 87% of B2B marketers use their social networks to distribute content. Good, interesting content is one of the top three reasons people will follow a brand. Make no mistake crafting great social media posts is vital to a successful social media strategy. Do your social media posts get their 15 minutes of fame? As much as we hope their legend will live on to rival those of rock stars, in reality, social media posts are more like YouTube celebrities.
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